🏗️ NSHAMA Properties
Master-Planned Living with Affordable Luxury in Dubai

NSHAMA Properties is a Dubai-based real estate developer founded in 2014 by Fred Durie, former CEO of Emaar International. Known for its flagship project Town Square Dubai, NSHAMA focuses on creating sustainable, integrated communities that offer modern design, affordability, and lifestyle convenience. With over 21,000 residential units planned, NSHAMA is reshaping Dubai’s suburban landscape.

🌟 Brand Highlights
Founded: 2014
Founder & CEO: Fred Durie
Headquarters: Dubai, UAE
Core Sectors: Residential, commercial, and mixed-use development
Flagship Project: Town Square Dubai
Development Area: 31 million sq ft
Residential Units: 3,000 townhouses and 18,000 apartments

🏙️ Signature Developments
All NSHAMA projects are part of the Town Square master community, offering a blend of affordability and lifestyle:
⦁ Reem Townhouses – 3 & 4BR units with private gardens
⦁ Jenna, Zahra, Hayat, Safi Apartments – Studios to 3BR units
⦁ Fiori, Olbia, Rosewell Apartments – Latest launches with smart layouts and flexible plans
⦁ Town Square Park – Central green space with retail, cafes, and entertainment

🔧 Development Ethos
⦁ Focus on affordable luxury and community living
⦁ Projects designed for families, first-time buyers, and investors
⦁ Emphasis on green spaces, walkability, and lifestyle amenities
⦁ Vision to create self-sustained suburbs with schools, clinics, and retail hubs

💼 Investment Appeal
⦁ High ROI in mid-income zones with strong rental demand
⦁ Competitive pricing starting from AED 282,000 for apartments
⦁ Ideal for investors seeking long-term growth and stable yields
⦁ Trusted leadership with Emaar pedigree and delivery track record